Who briefs the agent, and what for

The same agent, a different brief. Here is how shops, agencies, creators, software companies, non-profits, firms and developers use it.

Shops and local businesses

Post about what is new, what is on offer and what is happening this week, across every network, without sitting down to write it.

What it looks like:

  • ✓Give the agent your website once; it learns the products, the tone and the audience
  • ✓"Three posts about the weekend sale, with pictures, for Facebook and Instagram"
  • ✓A month-long seasonal campaign planned in one conversation and published on your usual days
  • ✓A weekly workflow that reads your newest product page and drafts posts for review

A steady presence on five networks from a few minutes of conversation a week

Marketing agencies

One project per client, each with its own accounts, voice, knowledge base, calendar and workflows, and one credit balance for the agency.

What it looks like:

  • ✓Onboard a client by pasting their website; the profile fills itself in
  • ✓Plan a client's month as a campaign, send them the plan, adjust, start
  • ✓Per-client workflows that keep publishing between meetings
  • ✓Per-client API keys, so a client's own ChatGPT or Claude can brief their project and nothing else

More clients per account manager, with every post still reviewed before it goes out

Creators and personal brands

Keep X, LinkedIn, Instagram and TikTok fed in your own voice while you make the actual work.

What it looks like:

  • ✓The agent learns your voice from what you have already published
  • ✓Turn one idea into a thread for X, a longer post for LinkedIn and a caption for Instagram
  • ✓Read the feeds of people you admire and ask what is working for them
  • ✓Weekly slots, so the calendar fills itself in order

Consistent posting without it becoming the job

SaaS and software companies

Turn documentation, changelogs and blog posts into social content, and let the team's own AI tools publish through the API.

What it looks like:

  • ✓Docs and release notes in the knowledge base; posts written from them, not about them
  • ✓A launch campaign with educational, product and customer-story posts across four weeks
  • ✓Claude Code or Cursor publishing release announcements over MCP
  • ✓A workflow that turns each new blog article into posts for LinkedIn and X

Every release and article reaches social without a marketer copying it over by hand

Non-profits and organizations

Do the communication work of a small team with the budget of none. Writing and publishing are free; you pay only for pictures.

What it looks like:

  • ✓Awareness campaigns planned from your own reports and pages
  • ✓Event promotion scheduled across the weeks before, then a thank-you after
  • ✓Everything planned is in one calendar the whole team can read before it goes out
  • ✓Pictures at one credit each keep a month of posts within the free credits

A professional presence on five networks for the price of a few coffees

Professional services

Build authority on LinkedIn and beyond from the expertise you already have written down, in your own measured tone.

What it looks like:

  • ✓Case studies, articles and FAQs in the knowledge base become a year of posts
  • ✓Writing rules that keep every post inside your compliance limits
  • ✓A LinkedIn company page and partners' profiles from one project
  • ✓Nothing goes out without a yes from whoever is accountable

Regular thought leadership without a partner losing a Friday afternoon to it

Developers and AI builders

Social publishing as a tool your agent can call. A hosted MCP server, a REST API, one key.

What it looks like:

  • ✓claude mcp add … and your Claude can write, schedule and publish to five networks
  • ✓Every tool the chat has, as an HTTP endpoint with a JSON schema
  • ✓Upload media, make pictures and video, read post status and metrics
  • ✓An agent-readable manual, OpenAPI spec and llms.txt generated from the same tools

Publishing wired into your own automation in an afternoon

Ready to brief your agent?