Publishing to each network
Publishing to Instagram
Business and creator accounts through their Facebook page. Every post needs a picture or a video.
| Destination | A business or creator account linked to one of your Facebook pages |
| Caption | Up to 2,200 characters |
| Pictures | Up to 10 per post as a carousel (JPEG, PNG), 8 MB each |
| Video | One per post (MP4, MOV), up to 1 GB and 15 minutes; published as a reel |
| First comment | Yes |
| Text-only posts | No; Instagram has none |
| Cost | Free |
Instagram processes media before publishing, so a post shows as Publishing for a minute or two before it is live; longer for video. A picture Instagram rejects (wrong ratio, too large) fails with Instagram's reason and the post is kept for you to fix.
If Instagram is not offered when you connect, see Connect your accounts: the Instagram account must be Professional and linked to the Facebook page.